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Resume

EXPERIENCEEDUCATIONCERTIFICATES ACHIEVEMENTS

EXPERIENCE

Jun 2024 – Jan 2025

IT Application Project Manager, Ronald McDonald House Charities Hong Kong · Contract

  • Led end-to-end mobile application development, managing requirements, vendor sourcing, UX/UI design, creative design, copywriting, user acceptance testing, CI/CD implementation, and App Store/Play Store deployment (including DUNS registration), using React Native, MySQL, and Google Firebase.
  • Spearheaded RMHCHK’s digital transformation by developing an administration portal integrating CMS, event management, IoT, and resource tracking, enhancing operational efficiency.
  • Provided strategic IT consultation on AI, AR, and loyalty programs, conducting technology research to drive user engagement and innovation.
  • Managed data migration for mobile and portal projects, ensuring secure, efficient content transfer using Python and cloud platforms with minimal downtime.
  • Delivered measurable outcomes, including enhanced user engagement and streamlined operations, positioning RMHCHK for continued digital innovation.

    Technologies used: React Native, React, MySQL, Google Firebase

MAY 2023 – JULY 2023
SENIOR PROJECT MANAGER, THE BLEND AGENCY

Blend is a Hong Kong based boutique digital experience and optimization agency. A collection of digital natives who create and optimize the conversion of online products for global brands. We help our clients to accomplish great things. We plan and act to create change for the future; “creating brand experiences our client's customers love.”

  • Directed end-to-end project management for digital initiatives, including websites, WeChat Mini Programs, CRM systems, and email campaigns, leveraging Sitecore for clients like Peninsula Hotels, Chinachem Group, Nina Hotels, and UNICEF.
  • Led a China-based tech team of seven (three Front-End Developers, two Back-End Developers, two QA Engineers), ensuring technical excellence and timely delivery.
  • Key projects included Peninsula Hotels Website and WeChat Mini Program, Chinachem Group Website, Nina Hotels Website, and UNICEF Email Marketing, enhancing user engagement and brand visibility.
  • Implemented agile methodologies to streamline workflows, reducing project risks and improving delivery efficiency.

    Technologies used: Sitecore

DEC 2021 – OCT 2022
PROJECT MANAGER, OGILVY

Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Public Relations, Growth & Innovation, Advertising, Health, and Experience work fluidly across 128 offices in 88 countries. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/.

  • Managed high-impact digital projects, including websites, WeChat Mini Programs, CRM systems, and eDM campaigns, using React, WordPress, Vue.js, AWS, and Alibaba Cloud for clients like HSBC, ESPRIT, Coca-Cola, Calvin Klein, Rakuten, Huawei, and Celebrate X.
  • Oversaw projects like Coke+ (Coca-Cola HK Loyalty Platform) and HSBC WeChat Mini Program, improving customer retention and engagement through data-driven strategies.
  • Integrated APIs and analytics (e.g., Google Analytics) to enhance campaign performance and user experience.

    Technologies used: React, WordPress, Vue.js, AWS, Alibaba Cloud, API

JAN 2019 – FEB 2020
PROJECT MANAGER, WUNDERMAN THOMPSON

Wunderman Thompson is a growth partner -part agency, part consultancy, part technology company owned by WPP. The services include Brand Communications, Commerce, Consulting, CRM, CX, Data, Health, Mobile, Production & Studios, and Technology.

  • Led end-to-end project management for digital and website-related initiatives for clients like Bank of China, Nanyang Commercial Bank, 7-Eleven, Melco, CSL, and Swire Hotels, using Sitecore, WordPress, Drupal, and headless CMS.
  • Managed projects like Melco Websites Revamp, Swire Hotels Websites Revamp, and CSL’s 1010 Website Revamp, optimizing functionality, accessibility, and user experience.
  • Collaborated with cross-functional teams to implement scalable solutions, leveraging agile methodologies and data-driven insights to ensure high client satisfaction.

    Technologies used: Sitecore, WordPress, Drupal, API, Headless CMS

MAR 2017 – MAY 2018
SENIOR PROJECT MANAGER, HOGARTH WORLDWIDE (HONG KONG) LIMITED

Hogarth Worldwide (Hong Kong) Limited is s a WPP-owned global company that provides Marketing Implementation services, including all-channel production and language services to blue-chip international companies. Hogarth has featured in the Televisual poll of top post-production houses.

  • Led end-to-end project management for digital initiatives, including website development, Dynamic Creative Optimization (DCO), digital banner production, and social media ad campaigns for clients like HSBC, Dyson, and Philip Morris.
  • Managed HSBC’s onsite creative team, overseeing daily operations and delivering innovative digital assets.
  • Key projects included HSBC Tax Loan DCO and HSBC Onsite Creative Team Management, enhancing personalized ad delivery and campaign consistency.
  • Collaborated with cross-functional teams to integrate advanced technologies and analytics, driving measurable outcomes in user engagement and campaign performance.
  • Leveraged agile methodologies to streamline project delivery and ensure client-focused solutions.

JUN 2015 – JUN 2016
SENIOR PROJECT MANAGER, ISOBAR

Isobar is 4,500 people in over 70 locations across more than 45 markets globally, united by belief in the power of “Ideas Without Limits.” As digital technology continues to transform business and brands, what we can do has no boundaries. We take up new challenges with an open mind about the structure, team, technology, and creative solution necessary to deliver the best possible outcome for clients.

  • Directed website projects for clients like FWD, New World Hotels, Rosewood Hotels, and Planet J, managing all phases from discovery to delivery.
  • Key projects included FWD APAC Websites Revamp, Rosewood B2B Website Revamp, and Planet J Website Development, enhancing user experience and efficiency.
  • Applied business analysis to map requirements and integrate analytics tools (e.g., Google Analytics), driving data-informed improvements.

    Technologies used: Sitecore, WordPress

SEP 2013 – MAY 2014
DIGITAL PRODUCER/ DIGITAL SERVICES MANAGER/ PROJECT DIRECTOR, TRIBAL DDB

Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising company DDB integrated all its interactive-web properties under the Tribal brand. Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.

  • Delivered technology-driven solutions for clients like McDonald’s, Manulife, ExxonMobil, and Hong Kong Tourism Board, focusing on websites, digital campaigns, and social media strategies.
  • Managed projects like McDonald’s Hong Kong Website Revamp and Manulife Retirement Website, integrating analytics for performance tracking.
  • Provided IT consultation on technology stack and process optimization, ensuring scalable digital transformations.

    Technologies used: WordPress, HTML5, jQuery, Adobe CQ5

JUN 2010 – AUG 2013
PROJECT MANAGER, BATESASIA HONG KONG LIMITED

BatesAsia Hong Kong Limited is full member of HK4As. The business includes Advertising, Branding and Marketing. The clients include HSBC, Dell, Fuji Xerox, Chung Kong, Four Seasons, C Henderson Land, Café de Carol and many famous brands and Blue Chips Company.

  • Led digital campaigns and website projects for clients like HSBC, Dell, Fuji Xerox, and Four Seasons, utilizing HTML5, AR, and analytics tools to enhance user engagement.
  • Managed innovative projects like HSBC Sync with Me (HTML5 Game), Fuji Xerox Print Website (AR), and Double Cove Website & Mobile App, driving brand interactivity.
  • Supervised programmer teams and vendors, ensuring quality and timely delivery using agile methodologies.

    Technologies used: HTML5, AR

APR 2008 – JUN 2010
CONSULTING MANAGER (FREELANCE), ASIAN SYSTEM LIMITED

  • Provided consultation and project management for website development, ERP implementation, and business process reengineering, using Python and cloud platforms.
  • Managed data migration for ERP and website projects, ensuring secure, efficient data transfer across diverse datasources.
  • Delivered tailored IT solutions, optimizing workflows and system performance.

FEB 2006 – APR 2008
SYSTEM ANALYST, HOP LUN (HONG KONG) LIMITED

  • Enhanced ERP systems through full-cycle development, using MS SQL Server, ASP, .NET, and MSC Garment ERP.
  • Developed management reports, a data warehouse, and a company intranet, improving collaboration and efficiency.
  • Acted as a liaison between business and technical teams.

    Technologies used: MS SQL Server, ASP, .NET, MSC Garment ERP

JAN 2001 – JAN 2006
CONSULTANT/ PROJECT MANAGER, DKVN LIMITED

  • Delivered ERP systems and e-commerce platforms for logistics and trading sectors, using Perl, PHP, ASP, MySQL, and Java.
  • Developed mobile stock control systems with barcode integration, enhancing operational efficiency.
  • Managed cross-functional teams and vendors for Fortune 500 clients.

    Technologies used: Perl, PHP, ASP, MySQL, Java

APR 2000 – NOV 2000
INTERNET SPECIALIST – PROJECT MANAGEMENT, CYBER DATALIVE LTD.

  • Led financial portal and CMS projects, using Perl, PHP, ASP, MySQL, and WAP, supporting high-volume data access and video streaming.
  • Managed multidisciplinary teams to deliver scalable solutions.

    Technologies used: Perl, PHP, ASP, MySQL, WAP

APR 1999 – MAY 2000
INTERNET SPECIALIST – PROJECT MANAGEMENT, QUAMNET

  • Established Quamnet’s IT foundation, leading financial portal and CMS development with Perl, PHP, MySQL, and Oracle.
  • Delivered projects like wingluk.quamnet.com, integrating real-time financial data and streaming capabilities.

  • Technologies used: Perl, PHP, MySQL, Oracle

DEC 1997 – APR 1999
INTERNET SPECIALIST, NEW WORLD TELEPHONE LTD.

  • Developed intranet and internet systems using Perl, PHP, MS SQL, and VOIP technologies.
  • Implemented secure systems with PKI and firewall rules, enhancing cybersecurity.

    Technologies used: Perl, PHP, MS SQL, VOIP

JUL 1996 – NOV 1997
SOFTWARE ENGINEER, LINKAGE ONLINE

  • Designed high-traffic websites and intranet systems for clients like Hong Kong Jockey Club, using Perl, MS SQL, and HTML.
  • Developed award-winning digital platforms, aligning with business goals.

    Technologies used: Perl, MS SQL, HTML

JUN 1995 – JUL 1996
SYSTEM ENGINEER, I.T.I.S., INTERNATIONAL TRANSPORT INFORMATION SYSTEM LIMITED

  • Led logistics platforms like FRTNET and CDMS, using HP UNIX, Accell 4GL, and HTML, streamlining cargo operations.

    Technologies used: HP UNIX, Accell 4GL, HTML

NOV 1994 – MAY 1995
OPERATOR (TEMP), CHARMING HOLIDAY

  • Supported operational tasks, contributing to efficient workflow management during a temporary role.

EDUCATION

 JUL 2010
M.B.A. (INFORMATION TECHNOLOGY MANAGEMENT), HONG KONG POLYTECHNIC UNIVERSITY

APR 2004
BACHELOR OF COMPUTING (E-COMMERCE), UNIVERSITY OF SOUTH AUSTRALIA

MAY 2005
PROFESSIONAL DIPLOMA IN LOGISTICS & BUSINESS MANAGEMENT, HONG KONG PRODUCTIVITY COUNCIL, HONG KONG LOGISTICS ASSOCIATION

JUL 1994
DIPLOMA IN COMPUTING STUDIES (COMMUNICATION), SHATIN TECHNICAL INSTITUTE

JUL 1992
CERTIFICATE IN OFFICE COMPUTING, SHATIN TECHNICAL INSTITUTE

JUL 1991
HKCEE, CHEUNG WING GEE COLLEGE

CERTIFICATES

 Digital Marketing:

• Google Digital Marketing & E-commerce Certificate
• Google Analytics Individual Qualification
• Facebook Social Media Marketing Specialization
• Google Ads Search Certification
• Google Ads Display Certification
• SEMRUSH Certification – Content Marketing Fundamentals, Local SEO, PPC Automation, SMM (Social Media Marketing) Fundamentals, Technical SEO, Backlink Management, Keyword Research, Mobile SEO, SEO Fundamentals 

Project Management, IT, Technology & Quality Management:

• Google Project Management
• Project Management Professional
• AWS Essential Training for Developers
• Building Generative AI Skills for Developers
• Develop Your Skills with the OpenAI API
• Develop Your Skills as a Software Project Manager (Agile)
• Prince2 Foundation & Practitioner
• Registered Quality Professional (Green Belt) – RQP (GB)
• Six Sigma Green Belt Training & Certification
• ITIL - IT Service Management Foundation Certification

Others:

• Google Data Analytics Certificate
• 普通話證書課程 ( 第一階段)



 ACHIEVEMENTS

• 2002 DEAN’S MERIT LIST
• 2002 CHANCELLOR’S LETTERS OF COMMENDATION
• 2003 DEAN’S MERIT LIST